William Brach

William is a Technical Researcher / Writer at SearchApi, working on benchmarks and evaluations to uphold trustworthiness across the industry.

Posts by William Brach

Guide

September 9, 2026 · 3 min read

Getting started with the Google Search API

Make your first Google search request, choose the parameters that change results, and read the JSON that comes back.

Deep dive

September 7, 2026 · 3 min read

A tour of the blocks a Google results page can contain and where each one lands in the API response.

Engineering

September 5, 2026 · 4 min read

Markdown files, YAML front matter and a loader that skips a broken post instead of taking the blog down.

Research

September 3, 2026 · 3 min read

A repeatable way to compare the same query across locations and devices with the Google engine.

Comparison

September 1, 2026 · 2 min read

When the full Google engine is worth it and when the lighter variant is enough.